Services

Public Relations

We created thought-leadership PR because we know the healthcare media is more interested in covering the hot market issues than another product pitch.

We work with you to identify the issues that you can “own” and then craft white papers, perspectives, pitches, bylines, blogs, and social network management initiatives that position you as true thought leaders. That’s what generates buzz, gets your phone ringing and fills the email boxes of your sales team.

Media Relations:
Build a PR machine that never misses a beat – editorial opportunities, breaking stories, and hot trends – we have the industry knowledge and key relationships to make your media relations seamless.
Social Media:
Integrating the best of traditional PR with the best of social media, we build communities and engage your key constituents faster and for the long term with thought provoking content that leads to meaningful, sustaining conversations.
Industry Analyst Relations:
We not only know the key industry influencers, but we also know what they are looking for. We’ll help you turn analysts into fans and resources for thought leadership excellence.
Writing:
Our team of seasoned writers has the experience and creativity to make you look like the innovative industry force you are through byline articles, white papers, perspectives, and policy papers.
Reputation Management:
Want to position a key executive as an industry luminary? We’ve done it via thought leadership and book writing initiatives that had them recognized in the same company as Barack Obama and Bill Gates.
Speaker’s Bureau:
Big ideas should come to market in many ways and from multiple directions. We build speaking programs that get your thought leaders out in the market, in front of your target audience and telling the stories that reinforce your positioning.
Awards:
Get recognized for the people, technology and innovation that set you and your customers apart – more importantly, don’t leave these powerful opportunities for the competition.
Media Training:
From quickie refreshers to full-on video critique of multiple role-play scenarios – we have a full complement of media training programs to keep you on message and out of trouble.
Crisis Communications:
When it comes to crisis communications, process is just as important as message. Our threat matrix methodology takes you through the scenarios you are most likely to face and are most vulnerable to, building solid reaction plans to ensure best outcomes.
Events:
Whether you want to “own the show” or work behind the scenes in stealth mode, we have the key contacts with press, bloggers and analysts to maximize your presence at every show you attend.