Services

Healthcare Social Media Relations

Launching a social media campaign does not mean using every platform out there, but rather, to strategically utilize social media venues effectively in an effort to directly connect to your target audience while differentiating your voice from the constant “noise” reverberating around the web.

We understand and embrace the changes that social media is bringing to traditional public relations and communications efforts, specifically within the healthcare industry. We work with you to build customized, robust programs that integrate the best practices of traditional public relations with the best of social media. Using blogs, Twitter and Facebook, LinkedIn and any other social media networking platform, we can help a company quickly and effectively increase visibility and gain credible traction within the healthcare industry and with your target market.

Blogs:
Our team of social media mavens can build, launch and maintain blogs that help engage your key constituents and create a community of discussion with thought-provoking content and healthcare industry know-how. To further extend your reach, we consistently recommend specific media, analysts and bloggers to engage and venues to cross-promote your blog. We also monitor healthcare trends and breaking news to ensure a mix of reactive and proactive blog content. We leverage thought leadership ideas as well as timely industry news to help distinguish your company’s voice and establish a real foothold in the market.
Twitter & Facebook:
Position your company as an industry expert and reliable source for up-to-date news while providing relevant, educational information and creating buzz about your organization. Our team follow/like, and are followed/liked by key healthcare reporters, analysts and bloggers – we can help you build an active and targeted following/fan base on each platform.
LinkedIn:
Build communities through discussion groups that engage your key constituents quickly and effectively with thought provoking content that leads to meaningful, sustaining conversations. We use this as yet another platform to promote your company’s expertise and thought leadership initiatives, as well as to highlight company news and successes.
The latest and greatest:
We are on the forefront of the social media conversation within the healthcare industry – we understand the issues, know the key players and remain up-to-speed on all the new, evolving and growing social media and networking venues. Based on your individual needs we can recommend the most strategic tactics and best platforms to help you reach your marketing goals.